AdWords Sitelinks: Get more characters for your money
As anyone who advertises with AdWords knows, you are rather limited by the number of characters that you can use in your ads. But what if you could get more? By using AdWords Sitelinks, you can…...
View ArticleAdWords Location Extensions: Let people come to YOU
AdWords location extensions are one of the 6 types of ad extension that Google offers to its advertisers to help them get the most out of AdWords. They let you include information such as your address...
View ArticleShould I Sync My Social Media Accounts?
Social Media continues to grow and develop, to the extent that 62% of adults worldwide now use it. But how do you make sure it doesn’t eat all your time? The answer may be to sync your profiles, but...
View ArticleLinking AdWords and Analytics in Different Accounts
If you’re using AdWords, you really need to link it to your Analytics, otherwise you can’t really track your paid visitors properly. AdWords conversion tracking is good, but it only takes you so far....
View ArticleTracking AdWords Sitelinks
A few weeks ago, I wrote a post on AdWords Sitelinks. These are an awesome way to expand your PPC ads, and if you’re not using them, you should be! But one of the issues with Sitelinks is that the data...
View ArticleAdWords Shared Budgets: Spread your budget across multiple campaigns
Earlier this month, Google announced a new Shared Budgets feature for AdWords campaigns. This new feature basically means that, instead of having a separate daily budget for each of your AdWords...
View ArticleTwitter Adds Header Images to Profiles
Twitter recently announced the largest overhaul to their site since its launch in 2006, in terms of appearance at least – the addition of “header” images. The Twitter header image is similar to the...
View ArticleSetting Up an AdWords Campaign – A Checklist
Setting up your first, or indeed any, AdWords account can be daunting. There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. But don’t...
View ArticleBlogging for Business: Why you need a blog on your website
The importance of blogging for business is well-documented: it’s an excellent way to grow your business whilst also showing there’s a human face behind your brand. But here’s the thing, if you’ve got a...
View ArticleNew Pinterest for Business Pages
Earlier this month, Pinterest, the popular and ever-growing “pinboard” Social network, followed in Facebook’s footsteps and introduced pages for businesses. This simply means that, instead of creating...
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