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AdWords Sitelinks: Get more characters for your money

As anyone who advertises with AdWords knows, you are rather limited by the number of characters that you can use in your ads. But what if you could get more? By using AdWords Sitelinks, you can…...

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AdWords Location Extensions: Let people come to YOU

AdWords location extensions are one of the 6 types of ad extension that Google offers to its advertisers to help them get the most out of AdWords. They let you include information such as your address...

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Should I Sync My Social Media Accounts?

Social Media continues to grow and develop, to the extent that 62% of adults worldwide now use it. But how do you make sure it doesn’t eat all your time? The answer may be to sync your profiles, but...

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Linking AdWords and Analytics in Different Accounts

If you’re using AdWords, you really need to link it to your Analytics, otherwise you can’t really track your paid visitors properly. AdWords conversion tracking is good, but it only takes you so far....

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Tracking AdWords Sitelinks

A few weeks ago, I wrote a post on AdWords Sitelinks. These are an awesome way to expand your PPC ads, and if you’re not using them, you should be! But one of the issues with Sitelinks is that the data...

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AdWords Shared Budgets: Spread your budget across multiple campaigns

Earlier this month, Google announced a new Shared Budgets feature for AdWords campaigns. This new feature basically means that, instead of having a separate daily budget for each of your AdWords...

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Twitter Adds Header Images to Profiles

Twitter recently announced the largest overhaul to their site since its launch in 2006, in terms of appearance at least – the addition of “header” images. The Twitter header image is similar to the...

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Setting Up an AdWords Campaign – A Checklist

Setting up your first, or indeed any, AdWords account can be daunting. There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. But don’t...

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Blogging for Business: Why you need a blog on your website

The importance of blogging for business is well-documented: it’s an excellent way to grow your business whilst also showing there’s a human face behind your brand. But here’s the thing, if you’ve got a...

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New Pinterest for Business Pages

Earlier this month, Pinterest, the popular and ever-growing “pinboard” Social network, followed in  Facebook’s footsteps and introduced pages for businesses. This simply means that, instead of creating...

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